How we build
Four steps. 28 weeks. You approve each step.
You approve the plan, the order, and the store before we spend your money. The week numbers are the real timing of our first brand: kickoff April 10, 2026, launch late October 2026.
Step 1 · weeks 1 to 7
Find a product people buy again
- We check demand in six places before we commit
- We pick products with a big gap between cost and price
- Legal and trademark check
- Business plan with budget and targets
You approve the plan
Step 2 · weeks 7 to 22
Design it and make it
- Name, logo, packaging, brand voice
- Factory found, samples approved, price negotiated
- Contract, quality checks, shipping
- First production run ordered
You approve the order
Step 3 · weeks 10 to 25
Set up the business and the store
- Texas company, tax ID, bank account
- Online store built and tested
- Email, text, shipping, customer service
- Warehouse and fulfillment ready
You approve the store
Step 4 · weeks 13 to 28
Launch and sell
- 150 creators have the product before launch day
- Ads on Meta, Google, and TikTok with spending rules set in advance
- Weekly report and a monthly meeting with you
- We keep running it for 12 months
First sale
Step 1 · weeks 1 to 7
Find a product people buy again
We check the demand before we spend a dollar on design.
- About 20 product ideas a month go through our scoring system. We look at Amazon sales, TikTok Shop sales, Google searches, customer reviews, and wholesale bestsellers.
- A product passes only if people buy it again, it has room for a healthy margin, and it is simple to make and ship.
- Then we check competitors, set the target cost and price, run a legal and trademark check, and write the business plan with a budget and targets.
You approve the plan
Step 2 · weeks 7 to 22
Design it and make it
The brand gets a name, a look, and a factory.
- Name, domains, logo, colors, packaging, and the voice the brand speaks in. All designed to sell on a phone screen.
- We find the factory through our China network, ship reference samples, approve the real samples, and negotiate the price with duties and freight included.
- Contract signed, quality checks during production, and the first order placed. Part ships by air so the launch stock lands early.
You approve the order
Step 3 · weeks 10 to 25
Set up the business and the store
The company and the store are built while the factory is making the product.
- A Texas company with its own tax ID, bank account, sales tax registration, and insurance.
- An online store designed first, then built, tested, and connected to payments, shipping, email, text, ads, Amazon, and TikTok Shop.
- Our warehouse set up to receive the stock and ship orders. Customer service inbox ready.
You approve the store
Step 4 · weeks 13 to 28, then 12 months
Launch and sell
Marketing starts before the product lands.
- 150 creators get the product before launch day, so the brand launches with content already made.
- Ads on Meta, Google, and TikTok with spending rules set in advance. Email and text campaigns. Search optimization.
- After first sale: we keep running the factory, the warehouse, the marketing, and the reporting for 12 months, with a monthly meeting with you.
First sale
After you own it
We run it with you for 12 months.
You make the big calls. We do the work.
| Area | You | We |
|---|---|---|
| Money | Approve budgets, prices, new products | Bring you the numbers and the options every month |
| Factory | Approve reorders | Run the factory, quality checks, shipping, customs |
| Warehouse | Nothing day to day | Receive stock, ship orders, handle returns |
| Marketing | Review results, approve spend | Creators, ads, email, content, Amazon |
| Store | Nothing day to day | Hosting, security, features, analytics |
| Customers | Escalations only | Answer every order question |
After 12 months
Three choices. All yours.
Keep us on
Extend the agreement month to month or for another year.
Take it in-house
Hire your own people. You get the written playbook and training.
Sell it
Sell the brand for a multiple of what it earns. We can help find the buyer.