Ecom Nebula
What's included

Everything needed to start, build, and grow the brand.

Research, brand, factory, store, operations, and marketing from one team. Then 12 months of us running it with you. This is what every Ecom Nebula brand gets.

Step 1

Product research

We build what the data supports.

Six places we check demand

Amazon sales, customer reviews, TikTok Shop sales, Google searches, wholesale bestsellers, and products close to a brand we already run.

The test

People buy it again. The margin is healthy. It is simple to make and ship. We find it in two or more places. No deal-breakers.

Before we commit

Competitor check, market size, how many versions to make, target cost and price, legal and trademark check, business plan with budget and targets.

What we look for

A product that sells on social media, gets bought again, and can grow into a product line.

Step 2

Brand building

A brand that sells on a phone screen.

Name and domains

A name customers would use themselves. Trademark check. The main domain plus the look-alikes. Social handles on every platform.

Look and feel

Logo, colors, type, and a style guide every designer and creator works from.

Voice

How the brand talks: the words it uses, the words it avoids, and the copy for packaging, website, email, and ads.

Packaging

Package design for every product, printed samples approved before the factory runs, barcodes, inserts, and shipping boxes.

Creative

Photography, ad images and videos, and new creative every month.

Product roadmap

Collections, seasonal drops, and the next products, so the brand always has something new to sell.

Step 2

Sourcing

The right factory at the right price.

Finding the factory

Factories from our China network that we have used before. We ship reference samples so the factory matches a known standard.

Samples

Material, color, and packaging samples. Printed proofs approved before mass production.

Price and terms

We negotiate to a target cost that includes duties and freight. Order size, lead time, deposit, and balance are agreed in writing.

Quality

Inspections at the factory during production, test reports, and photos before anything ships.

Shipping

Part by air so launch stock lands early, the rest by sea. Customs handled. Stock received at our warehouse and counted into the store.

Reorders

Reorders, new colors, and new products from the same factory. New products sourced through the same network.

Factory quotes · 3 factoriesCost to land one unit
Factory A
$4.61
Factory B
$3.84
Factory C
$4.20
Terms3,000 per color · 30% deposit, 70% before shipping · 35 daysAgreed
Sells for $24.99. Costs $3.84 to land.Illustrative account
Step 3

Store and technology

An online store built to sell.

Design first

Home, product, checkout, about, and policy pages designed before anything is built. Desktop and phone.

Build

Store built to the design. Products loaded. Payments, shipping, apps, and domain connected. Tested with real orders.

Features that sell

Bundle builders, finders, multi-buy discounts, subscriptions, reviews. Our first brand has a team-color finder for 220 pro and college teams.

Connected

Email and text marketing, Google and Meta ad accounts, tracking pixels, Amazon, TikTok Shop, affiliate platform, analytics.

Kept up

New products loaded, apps configured, pages tested and improved so more visitors buy.

Secure

Monitoring on. Daily security scans. Policies kept current.

Store · launch checklist9 days to launch
DesignHome, product, checkout, policies, all designed first
BuildStore, payments, shipping, apps, domain
ConnectedEmail, ads, pixels, Amazon, TikTok Shop
FeatureBundle builder with a multi-buy discountLive
SecurityMonitoring on. Daily scans on.On
ApprovalStore live. Test order placed. Ready for your sign-off.Approve
Stock landed by air this weekIllustrative account
Step 3

Operations

The business runs without you in the warehouse.

The company

Texas LLC, tax ID, bank account and card, sales tax registration, insurance, and the phone and email the accounts need.

Our warehouse

Our sister company receives the stock, packs and ships every order, handles returns, and manages the carriers.

Inventory

Stock counted into the store, sales tracked by product, reorders placed before stock runs out.

Customer service

Every order question answered. Returns and exchanges handled. Reviews requested.

Compliance

Sales tax filed. Product claims and labels checked. Marketplace rules followed.

Playbook

Every process written down, with vendor contacts and hiring profiles, so you can take any part in-house later.

Step 4

Marketing that starts before launch.

We pick products that sell on social media. Then we build the machine that sells them: creators, ads, email, search, and a weekly report that shows what is working.

Launch day arrives with content already made.

We send the product to 150 small creators before launch. After launch, 15 to 20 new creators a week. Creators earn a commission on every sale they send, through TikTok Shop, Impact, and LTK. The best videos become ads.

  • Creators get the product before launch
  • Commission tiers that rise with sales
  • Creator videos run as ads
  • Five content themes and a weekly posting schedule
Weekly report · week 3 after launchShare of sales by channel
Creators
38%
Paid ads
27%
Search
17%
Email and text
18%
FindingCreator traffic buys 2.1x more often than ad trafficShift budget
FindingThe starter bundle is 44% of ordersFeature it
Next week's plan attachedIllustrative account

Ads with spending rules set in advance.

Meta, Google, Bing, TikTok, and Pinterest. We set a return threshold to hold spend and a higher one to scale it, before the first dollar goes out. Budgets, bids, and keywords adjusted every week. A separate ad account for every brand.

  • Search, Shopping, and retargeting on Google
  • Creator videos and product ads on Meta and TikTok
  • A three-month ramp with monthly return targets
Owner dashboard · month 2Updated daily
Orders1,284 this month
up 31% on month 1
Repeat buyers17% bought twice
Return on ad spend2.8x blended
3.4x on search
DecisionReorder the two colors that sell out by week 6Approve
DecisionRaise the creator budget 20% for NovemberReview
Monthly meeting Oct 28Illustrative account

The cheapest sales are from people who already know you.

Six to eight designed emails a month. Automatic emails for welcome, abandoned cart, after purchase, back in stock, and win-back. Text messages used sparingly. A search audit at launch, then monthly work so Google sends free traffic.

  • Email list grows from day one
  • Automatic emails run without anyone touching them
  • Pages tested so more visitors buy
Store · launch checklist9 days to launch
DesignHome, product, checkout, policies, all designed first
BuildStore, payments, shipping, apps, domain
ConnectedEmail, ads, pixels, Amazon, TikTok Shop
FeatureBundle builder with a multi-buy discountLive
SecurityMonitoring on. Daily scans on.On
ApprovalStore live. Test order placed. Ready for your sign-off.Approve
Stock landed by air this weekIllustrative account

You see what moved the numbers.

Every brand runs on our analytics platform. It pulls ads, email, text, search, and store sales into one dashboard. You get a weekly written report, an update in the weeks between, and a monthly meeting with the plan for next month.

  • One dashboard for every channel
  • Weekly written report from your account lead
  • Monthly meeting: numbers, options, decisions
Owner dashboard · month 2Updated daily
Orders1,284 this month
up 31% on month 1
Repeat buyers17% bought twice
Return on ad spend2.8x blended
3.4x on search
DecisionReorder the two colors that sell out by week 6Approve
DecisionRaise the creator budget 20% for NovemberReview
Monthly meeting Oct 28Illustrative account
What you own

Everything is yours at closing.

The company

A Texas LLC with its own tax ID, bank account, sales tax registration, and insurance.

The brand

Name, logo, domains, social accounts, packaging designs, photos, and trademark filings.

The store

The online store, email and text marketing, ad accounts, marketplace accounts, every password.

The factory

The relationship, the agreed prices and terms, the specifications, the reorder history.

Inventory and customers

Stock at cost. The customer list, subscribers, reviews, and creator relationships.

The team

The playbook, the financial model, the marketing plan, and 12 months of the team running it with you.

Tell us the category. We will show you the build.

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